Yideng doors and windows Distribution store does n

2022-07-22
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3、 The sales of doors and windows in the fourth tier cities should be arranged according to the brand positioning, market positioning, operation mode positioning of their own product lines, the economic development level of their regions and the specific conditions of their stores. It is not necessary to monopolize

here, based on years of experience in the door and window industry and combined with the new situation of the current door and window market, Yideng door and window analysis believes that the sales of doors and windows in the third and fourth tier cities should be arranged according to the brand positioning, market positioning, operation mode positioning of their own product line, the economic development level of their region and the specific situation of their stores, and there is no need to monopolize. But not monopoly does not mean not professional. Yideng doors and windows now puts forward the following suggestions in order to provide some reference for the industry

one: after recognizing the different needs and consumer psychology of consumers in the third and fourth tier cities, decide whether to monopolize or mix and match

in the third and fourth tier cities, if you want to operate high-end wooden door and window products, you should choose the store location near the central market; Dealers who want to operate second and third tier brand products should choose mid-range stores according to the cost performance of their products

in third and fourth tier cities, customers who consume high-end products want specialized products and services; Customers who consume medium and low-end products want extensive products and services. This combination law is not only applicable to the pan household industry, but also to the high-end products in other FMCG, clothing and other industries

second: ensure that the grade of the products operated matches the positioning of the store, and do not let consumers distrust the grade of the products

the store is not located in high-end stores, but dealers in professional stores with good business conditions (ranking among the top few in the region) often represent medium and low-end brands. Yideng doors and windows suggested that such stores had better be franchised, and the product line should be mainly mid-range, and low consumption products should not be displayed too much

for stores in general middle and low-end stores, due to their low-end positioning, consumers here are more concerned about product price. It is recommended to mix and sell Yideng doors and windows. However, it should be noted that the primary and secondary products must be reasonably matched, and they cannot be placed at will without priority or emphasis. While operating low-end products, we can also launch oneortwo medium and high-grade products to attract more customers with good product brands, but not too many

in short, in the third and fourth tier cities, whether the store sales form is mixed or exclusive needs to be analyzed on a case by case basis

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